by Dr. Christian Schmeichel
The last few years have forced HR professionals to face a tremendous shift in their functions. Technological advances, business model disruption, a new generation entering the workforce and, not to forget, the global COVID-19 pandemic all contributed to unprecedented change in our world of work. While the HR function was required to quickly implement one targeted organizational intervention after the other, HR leaders have recently been asked to shift gears and adapt to changes in employee loyalty and engagement.
A study by KPMG found that over 60% of HR functions are having to alter their employee value proposition (EVP) in response to the current labor market—one where employees look for the right level of flexible work offerings, learning and growth opportunities, and strong benefits. If their current employer doesn’t meet their expectations, they are willing to switch companies for a better fit. Understandably, this requires HR leaders to shift their approach and design strategies to meet this new challenge.
Here are four key ways to accomplish this.
Prioritize the employee experience
Traditionally, the HR function has been rather siloed: There are specific models for training, rewards and other disciplines that all remain in their particular verticals with very few cross-functional opportunities. With data showing that organizations in which HR facilitates a positive employee experience are more likely to report outperformance, it is time to revisit and redesign those models. (more…)