BY ANDY SPRINGER
Hiring and keeping sales professionals has never been more difficult. In fact, 52% of sales and enablement leaders say that finding strong sales talent is one of their top challenges. And turnover is estimated to reach 25% across sales organizations in the next year. Still, it’s on organizations to do all they can to not only hire top talent but also to prevent unwanted turnover.
What if they’re looking for a solution in the wrong place?
High Turnover? Strengthen Your Onboarding Program
Despite their struggles with hiring and turnover, few sales leaders seem worried about onboarding. Only 22% consider onboarding/seller ramp-up to be “very challenging” (Top Challenges and Priorities of Sales and Enablement Leaders, RAIN Group Center for Sales Research). Yet this is part of the new-hire journey that might have the biggest impact on turnover.
A strong onboarding program is a key retention strategy. Not if it’s rushed, though. Here’s how long it takes to onboard a new rep, on average:
Ready to interact with buyers: three months
Competent to perform: nine months
Top performer: 15 months
While this might seem like a considerable investment of time and resources, the alternative is far worse. The cost of turnover typically ranges between 100% and 500% of the seller’s compensation. In one example analysis of seller turnover during the onboarding program, in which four sellers left, the turnover cost was over $600,000.