BY LEAH SOLIVAN
18 months in, COVID-19 has forced Silicon Valley to end its obsession with optimization.
Here we are, entering the 18th month of a pandemic that has brought constant upheaval to virtually every aspect of our lives. We’re adjusting to increased risks from a more potent variant, the omnipresent strain of a new set of restrictions, and the slow pace of vaccinations. The hope that things will return to normal has, somewhere along the way, been quietly replaced with the hope that we’ll find a new normal.
For those of us who spent most of our pre-COVID-19 hours in endless pursuit of ways to further optimize our daily hustle on behalf of technology startups, things have changed. We’ve changed. We’re not the same people we were in February 2020. We’ve each weathered the past year and a half in different ways, but many of us have come to the exact same conclusion: The old way of working won’t work anymore.
When I started TaskRabbit on the heels of the Great Recession, I quickly learned that many workers were ready to swap out their 9-to-5 jobs for a more agile, independent working life. We learned that control and flexibility were the primary drivers of people searching for a new way to work. Post-pandemic tech workers want that same control and flexibility, yes, but they’re also unapologetically in pursuit of purpose and passion.