by Ella Miron-Spektor
How our beliefs about creativity explain our ability to improve and sustain it over time.
Innovation is vital to business, now maybe more than ever before. Firms have been wildly creative in developing breakthrough technologies and adapting to remote work. To successfully adapt to any change, firms rely on their workforce’s creativity. Designers and developers are hired for their creativity, but “non-creative” workers can also come up with excellent, innovative solutions to their daily problems. How can we tap into this creativity at all levels, even on the shop floor?
In recent research forthcoming in the Journal of Applied Psychology, my co-authors, Dana Vashdi, Hadas Gopher and I found that when given the opportunity and encouragement, even veteran manufacturing workers can improve their creativity.
The setting for our study was a manufacturer of advanced electro-optic technologies, with an average employee age of 50. Most workers had been employed at the plant for more than 20 years and many were immigrants. In 2007, the company launched an innovation platform that encouraged workers to suggest ideas for improving their workplace or workflow. Managers reviewed the suggestions and provided feedback, and a panel of experts rated the new ideas on their originality, usefulness and feasibility. Workers could learn and improve their ideas, and suggest better ones the next time. With access to this data and employee surveys, we wanted to understand why some are better than others at improving and maintaining their creativity over time.