BY JUSTIN ZAPPULLA
Mark Twain famously said, “The difference between the right word and almost the right word is the difference between lightning and a lightning bug.” His statement, while not meant for salespeople, is a lesson every sales rep would be wise to remember. Selling is fundamentally about communication value. Value can be created through one conversation, one email, or one social media post at a time.
Sales reps who can improve their communication skills enhance their value to their clients and company. In this article we will explore how sales reps can enhance their communication skills, choose the right words, and prevent pesky errors that cost them deals.
More You and Less I
If the goal is to have a productive conversation, the less you talk about yourself, your company, and your product, the more your client will value you. Very often, sales reps begin the conversation talking about themselves with “I” statements.
The difference between “I” and “you” is subtle, but it’s the difference between talking about yourself or talking directly to your prospects. By deliberately removing “I” from your communications, it forces you to think about your prospect. Obviously, we can’t completely remove “I” from all communications and conversations, but, by using it less, we become better communicators. Starting the conversation with “you” is more engaging, don’t you think?