Story by Young Entrepreneur Council
Here’s how to come up with a successful business concept that stands the test of time.
Brainstorming unique ideas for startups is becoming more difficult as the years go by. There used to be an app for everything. Now there is a startup for everything.
So, how do you embrace these challenges and succeed? We asked several founders and CEOs to share their advice for generating startup ideas, and we’ve compiled their unique approaches in this article.
1. Join groups and attend seminars.
You may find one of the best ways to help yourself is to get involved with your community. By joining groups, attending industry seminars, and investing in continuing education, you can discover vacancies in services or products.
“That, in a nutshell, is where you will find ideas: filling voids,” says Matthew Capala, CEO of Alphametic, a Miami-based marketing agency. “Mistakenly, people often think startup ideas must be groundbreaking. The reality is that the best startups fill voids of other businesses or simply do things better. However, you are also going to need supporters and adoption for your idea. This is where being a member of a community or industry is going to be critically important.”
2. Identify gaps through awareness.
Great ideas often stem from improving existing concepts rather than creating something entirely new. According to Amy Volas, the founder and CEO of Avenue Talent Partners, an executive recruiting firm in Michigan, you simply have to maintain an awareness of the space around you. You’ll identify common challenges and recurring themes by immersing yourself in your business, marketplace, network, and ecosystem.
“For me, it’s about identifying gaps or blind spots and creating a business to bridge the gap while making meaningful enhancements,” says Volas. “I journal daily, asking myself what challenges and problems I face in my business and those of my customers and peers. I review my data monthly to identify patterns and insights. This reflective practice is the root of each business I’ve launched.” Continue reading