By Jack Zenger
The success of Apple is often attributed to Steve Jobs, and clearly he deserves much credit. But it was another CEO, John Sculley, who took Apple from a million dollars to a billion in revenue.
I recently had the privilege of speaking with John Sculley for a podcast series we produce. Our conversation was a vivid reminder that Sculley is a gifted marketer who truly understands how to focus on customers’ needs. From his vast experience running some of the world’s successful companies, I would like to highlight a few of the leadership lessons he gained from his distinguished career and which he describes in his new book Moonshot. Sculley has profound advice for those just beginning their careers and equally insightful wisdom for those of us at the opposite point in the age spectrum. Continue reading