The Digital Marketing Sales Executive owns the sales process and outcomes, leading a pursuit strategy through the origination and closing of specific sales opportunities in both established and new accounts. He/she develops relationships with key buyers and decision-makers at new and/or existing clients and acts as the point of contact for resolution and escalation of all key sales pursuit related items with the client and internally.
Key responsibilities include:
- Relationship Development: establish and strengthen relationships with CMOs, business and technical buyers, and key project stakeholders. Network with Industry Leaders, as well as business partners, alliance partners, Industry Vendors, Competitors, and participates in key industry forums.
- Client Demand Stimulation and Opportunity Generation: Identify specific sales opportunities within existing and prospective clients. Engage in activities focused at generating client awareness of the firm and/or demand for Digital Marketing, which may include developing/sending promotional materials, presenting in business forums, charitable activities, and business associations
- Sales Process Leadership: Lead Sales Process for specific approved opportunities, complying with all internal sales stage entry/exit requirements. Construct and execute sales strategy and deal plan; including value proposition, win themes, tactics & action plan, relationship and communication plan and competitive analysis. Review solution plans, cost models and written proposals as appropriate to ensure alignment with sales strategy.
- Deal Closure: Lead team of professionals including technical, finance, legal, procurement, HR and proposal management through deal closure. Develop and maintain deal close plan, aligning proposition to client’s selection process, evaluation criteria and process. Understand the client’s organization and processes and manage all negotiations and closing activities accordingly.
Professional Experience and Qualifications:
- Deep expertise in digital marketing operations, campaign management, content decoupling/partnership approaches and analytics
- Industry presence and reputation, substantive CMO rolodex, quality professional network
- Effective advocate of the Digital Marketing as a Service approach, able to develop and articulate a compelling business case
- Familiarity with leading digital marketing platforms such as Adobe, Sales Force, Marketo, and Eloqua
- Experience working with delivering Marketing Services related work within a large, heavily matrixed company environment
- Knowledge of the end to end marketing space from defining marketing plans, campaign definition, content production methods, and/ or analytic insights that drive next best action.
- Proven ability to build, manage and foster a team-oriented environment. Demonstrated leadership, teamwork and collaboration in a professional setting; either military or civilian
- High energy level, sense of urgency, decisiveness and ability to work well under pressure
- Excellent communication (written and oral) and interpersonal skills
- Strong leadership, problem solving, and decision making abilities
- Professional of unquestionable integrity, credibility and character
Basic Requirements:
- Significant marketing background, 5 yrs. + experience in Digital Marketing operations
- Client Relationship and/or delivery experience
- Sales Pursuit Management experience
- Bachelor’s Degree
Compensation
- Competitive base compensation, Aggressive bonus structure, Excellent benefits and potential equity
If you are interested or know someone who might be, please let us know…..
Larry Janis, E: janis@issg.net, P: 516-767-3030 ext 301
Jeff Bruckner, E: bruckner@issg.net P: (973) 761-5613