by Wendy Steele
Rather than quietly volunteering at a soup kitchen or giving back in secret through a foundation, consider a more visible role alongside employees.
Corporate volunteer programs have become a requisite for companies to meet CSR goals and create change in the community. Well-designed volunteer programs can give companies many benefits in return, including creating trust, engagement, and loyalty with employees – a must in the current talent retention market.
In fact, recent statistics have shown that “employees who participate in employer-sponsored volunteering are five times more engaged at work.” However, a 2022 study conducted by Chief Executives for Corporate Purpose (CECP) found that the average employee volunteer participation rate across organizations is only 17%.
While corporate volunteer programs have demonstrated positive impacts, the low percentage of employee participation in these programs creates doubt whether they are effective or just in place as a “ticking the box” exercise.
The truth of the matter is corporate volunteer programs cannot take a one-size-fits all approach if the company is looking to meet the program’s intended goals, drive employee participation, and reap the additional benefits that come with doing good. It is up to the company’s leadership to be intentional in incorporating volunteerism into their business model. While every company should take a unique approach designed to align with their culture, community, and stated values, the following five steps are a great start to build a roadmap for any successful program.
Step one: Lead by example, volunteering begins with the C-Suite.