By Leslie Gaines-Ross
When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. The results, published in “Socializing Your CEO: From Marginal to Mainstream,” show that CEO sociability has more than doubled since we began tracking the social activities of chief executives in 2010, when only 36% of CEOs were social.
We audited a range of sites and platforms to see how CEOs are engaging socially and compared these results to its 2010 and 2012 findings. CEOs are considered “social” if he or she does at least one of the following: has a public and verifiable social network account on Facebook, Twitter, LinkedIn, Weibo, or Mixi; engages on the company website through messages, pictures, or video; appears in a video on the company YouTube or YouKu channel; or authors an external blog. Continue reading →