by James Allworth, Maxwell Wessel, Aaron Levie
Our world is sentient. Websites watch where we look. Mobile applications keep track of our response times. Companies learn which buttons we like to press and which we don’t. With cameras, microphones, and thermometers, the human race is giving inanimate objects everywhere eyes, ears, and skin. And with all this observation, we’ve created a massive new layer of information.
Jonah Peretti, the CEO of Buzzfeed, knows that this layer of information can be used to test, learn, and iterate in rapid cycles. In this world, you can know, with some level of certainty, the way to craft the exact right title for an article — whether it’s investigative journalism or a cat video. “This isn’t possible in print, broadcast, or traditional films, which may be why the media industry is such a dysfunctional place,” Peretti has said. “Executives make huge bets based on gut, it’s hugely expensive to take risks, and most projects fail.” Continue reading