by Chris Boyce
If you asked 100 CEOs what their company’s competitive advantage is, how do you think they’d respond? A few might say they make a superior quality product, or they’ve got a bulletproof business model. I’m willing to bet, however, that the majority of the CEOs of leading organizations would say it’s their people — and although that may seem like a soft answer, it’s true — and anything but soft.
Think about it. No matter how good your product is, you still need a stellar team to design it, build it, improve it, sell it and service it. No matter how solid your business model, you need great people to back it up and deliver on your company’s promise to your stakeholders. Continue reading