By Sramana Mitra
When “How I Lead” was suggested as a topic, I had to pause to consider how my thinking has evolved on the subject. How did I lead earlier in my career? How do I lead today? What has changed? What has remained constant? How do I synthesize what has worked particularly well?
I have founded and run four companies since 1994. In each case, I had a mission for value creation that was big, bold, important, clear, and I always made sure the mission was communicated to everyone on my team and to the external world with utmost authenticity.
When I started DAIS in 1994, my mission was to jumpstart a technology industry in Calcutta, using my MIT Computer Science background to plug my birthplace into the global startup eco-system. My team of ~50 understood that mission well. I also got the media to root for us, inspiring them with that vision. This helped us tremendously in recruiting talent at a time when “startup” and “Calcutta” were incongruous concepts. Continue reading