How businesses could emerge better after COVID-19, according to B Lab

By Adele Peters

As the coronavirus crisis and the ensuing economic fallout grows, many companies shifted their policies—in some cases, giving low-wage hourly and gig workers temporary access to paid sick leave for the first time. But when the crisis is over, will the companies that survive make more lasting changes?

Andrew Kassoy, cofounder of B Lab, an organization that certifies companies that focus on social good as B Corporations (B Corps for short), argues that the pandemic might accelerate shifts that were already underway. “I think there is already a new consensus that has formed over the last couple of years that we were moving from shareholder capitalism to stakeholder capitalism,” he says, pointing to examples such as a 2019 letter signed by CEOs in the Business Roundtable that signaled a new commitment, at least in words, to more social responsibility.

“I think that message has already been heard loud and clear in the culture,” he says. “And I think this crisis creates an opportunity because it makes it clear that we haven’t built a resilient economic system. This is an opportunity for us to focus on both how business and government play a role in building a more resilient economic system for the next crisis, and there’ll be more of these.”

The current crisis makes it obvious, if it wasn’t already, how many people have been living financially fragile lives. “There’s this oft-quoted statistic that 40% of Americans aren’t prepared for a $500 emergency, and now, we’re all having that emergency together,” Kassoy says. “While shareholder primacy didn’t cause the COVID-19 crisis, it certainly laid bare the fact that we have a system where workers and communities aren’t prepared for a downturn like this. You can see it in how fast the unemployment numbers went up. You can see the desperation of lots of workers to find alternative sources of income and the need for a massive bailout. And so in a different system, where companies were actually paying our workers well enough that people had reserves, we might be in a different situation than we are today and needing a multi-trillion-dollar bailout. And this will only be the first of several, I’m sure.”

Kassoy argues that B Corps, which have to meet strict standards for social and environmental performance, are actually better prepared to weather crises; during the last financial crisis, B Corps were 63% more likely than other businesses of a similar size to make it through the downturn. “We think that’s because those companies were more resilient,” he says. “They had stronger relationships with their workers, or their customers, or through their supply chains, that allowed them to make it through. I hope that we’ll see something similar this time around.”

It’s possible that more companies will choose to make changes to benefit workers. While many businesses are obviously struggling now, when the economy improves, some may decide to pay living wages and offer better benefits rather than adding to oversized CEO pay or making other investments.

Investors should also push for broader improvements, Kassoy says. “It’s pretty tough to expect individual heroic CEOs to change the whole business system. So we need the investment community to play a role as well. They, more than individual companies, have an interest in the stability of the whole system.” Government also has an obvious role—both in terms of setting conditions on companies if they’re given bailouts during the crisis, and by passing laws to permanently improve policies such as sick leave and access to healthcare. “It’s really about changing the rules of the game so that all companies have to be like B Corps.”

“If we get to the other side of this and we end up with the same system that we started with,” Kassoy says, “then we won’t have learned much.”

 

Source: Fast Company

Pay Inequity Is Still A Thing—And It Matters

By Maria Colacurcio

In recent years, gender pay equity has become a topical discussion amongst the global workforce. Hollywood actresses and Olympic athletes have shared their stories of unequal pay for equal work; and there has been a slew of class-action suits and corporate scandals revealing discriminatory pay practices. As a result, investors, customers, employees and the law are all calling for progress on wage equality.

Is progress being made? It’s hard to say, but it is probably nowhere near enough as is needed. Some attribute this to the “pipeline” issue. That is, men and women freely choosing entirely divergent professional paths. The theory goes that men choose careers such as investment banking and software engineering and women choose professions such as nursing and teaching whose pay rates have been set (lower) by the natural market forces of supply and demand (or perhaps because of the long history of putting less value on women’s work). But if you look at computer programmers, women used to dominate the industry, then men flowed in. The pay automatically increased and the profession was viewed as more desirable. By contrast, as women flow into historically male professions, pay actually drops.

Some companies have made attempts to address the pay equity issue, but they’re often employing outdated approaches or third-party consultants. Reliable, scalable and accessible solutions have been limited. As a result, many companies have shied away from the issue of pay equity altogether, viewing it as simply too burdensome to tackle. Such lethargy produces pay practices which only perpetuate the gender pay gap. Unfortunately, women (and other underrepresented groups) can be faced with an uphill and solitary battle on the journey to equality.

Any effort to eradicate pay disparity in the workplace must be vigorously supported by the CEO, the leadership team and the board. If a board of directors or CEO is not genuinely dedicated to such an effort, then that effort will not happen, or will eventually fail. As a CEO, why should this be top-of-mind for you and your team?

Well, at a very fundamental level, it’s the right thing to do. When companies commit to equal pay for equal work, they send a powerful message to their current employees, future hires and their customers that they stand for something that is important to all, not just women. Additionally, having a fair and transparent pay process increases satisfaction and decreases turnover. A Gartner study revealed that there is a $16 billion cost for turnover in the tech industry alone.

If your organization does not yet have a robust and ongoing strategy for achieving pay equity, here is a step-by-step guide to help you check for pay disparities and commit to resolving them:

Step 1: You can’t stick your finger in the air as a gauge of pay equity. It takes asking the right questions and conducting detailed analyses. Make sure you have enough resources and technology in place to allow you to examine your data quickly and identify unfavorable trends.

Step 2: Shift the mindset from “protect and defend” compensation data to “find and fix” any gaps. This requires you to have the courage to share the results of your analysis in Step 1, but also the discipline to resolve any anomalies.

Step 3: Companies regularly ensure they are at market, so why not make pay equity a part of ongoing compensation benchmarking? Committing to regular and frequent pay analysis is the best way for companies to ensure they stay on top of this issue.

The CEO should be the catalyst for the organization’s journey to pay equity, but other key stakeholders such as the broader leadership team, the HR function, and middle managers are also key to success. There are many ways to fully involve these groups:

• Make it personal: Research has shown that the pay gap in groups of male managers who have daughters is smaller than amongst managers without daughters. This means that when an issue is personal, behavior changes no matter the gender.

• Make it a leadership issue: If you have a gender pay gap, it is a failure of leadership. Leaders have a role and responsibility to address this. As CEO, you must communicate with HR and managers, articulate the philosophy and strategy to achieve equal pay, and make sure to constantly share metrics and progress with managers and HR, so they can share with employees and external audiences. Commit to a quantitative approach to decide how pay is determined, setting salary ranges for each role, and then make these ranges available to your employees and recruits.

• Make it inclusive: It is not solely an issue to be discussed at a women’s leadership meeting. Make it a key agenda item for your next board meeting and your executive team meetings.

A good first step to kick-start this journey is to run a pay equity analysis leveraging a trusted solution with a vetted methodology. By utilizing a data-science powered software solution, you can determine where there are unexplained pay gaps and where you may need to employ remediation tactics to preserve your company’s culture and maintain legal compliance.

Source: Chief Executive

 

Strategising Customisation and Privacy in the Digital Age

by David Dubois, INSEAD Associate Professor of Marketing, and Joanna Teoh, INSEAD

Five golden rules to effectively balance personalisation and customer protection.

From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways to connect with customers. These connections can develop into intimate customer relationships that boost satisfaction, engagement and ultimately loyalty. Consider Netflix’s recent personalisation strategy, which enabled viewers of its series Bandersnatch to choose the main character’s actions throughout the episode, leading to five unique endings.

But there is a point where customer intimacy and invasion of privacy blurs. For instance, as early as 2012, Target predicted a teenage customer’s pregnancy through her historical purchase pattern data and sent her baby-related coupons, to the surprise of her own parents.

Where to draw the line between customer-benefitting personalisation and intrusion? This question is increasingly at the heart of every C-level executive’s agenda. In the digital age where data has become overabundant – 90 percent of the world’s data was produced in the last two years – corporations face the urgent need for a “data chart” defining their philosophy around the collection and use of customer data as it relates to value creation. Continue reading

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The real ROI on leadership is impact

By Dr. Teresa Ray, PCC

Organizations spend a lot of time discussing the return on investment for every effort they undertake, and rightfully so. Being a good steward of your resources is important.

The difficult truth, however, is that some initiatives like leadership, development and growth don’t have a measurable return on investment.

Measuring leadership investment is like attempting to catch the wind in a jar — you can’t. However, you can see, feel and measure the impact the wind has on the surrounding area. When you consider what it means to be a leader, you shouldn’t be looking at the return on investment but, rather, the return on impact.

Understanding Your Impact

What would those who work with you really say about their experience? Would they describe you as a good leader — or a great one? Would they spend more time and energy talking about you, or talking about the impact and influence you’ve had on others?

Good or bad, leaders always leave something behind, but it’s my experience as an executive coach that most leaders struggle to answer even the most basic questions about the impact they have. Often, this is because they’re unsure about the legacy they hope to leave or they misjudge the scope of their impact. Published in the journal Organizational Dynamics, a review of multiple studies “consistently found that women leaders under-estimated (i.e., predicted lower) how others viewed their leadership behaviors.”

Without knowing what you hope to leave behind, you fail to give yourself a target. So how do you define your target? It requires self-reflection, self-awareness and an understanding of the type of impact you want to have on others.

Type 1: You impact people on an individual level.

One leader I worked with described her passion for helping others to grow. She strives to add value to the careers of those around her by identifying skill gaps and then invests time in influencing, coaching and growing others. If you asked those around her, they would each tell you exactly how they are better at their jobs and on their teams because of her influence. The key to this type of impact is that it’s individual. She isn’t simply hoping people share her vision. She looks at an individual and determines exactly how she can help them.

Now, you might be thinking that this type of impact requires quite the time commitment. Here’s where I’ll challenge you: Leadership isn’t about you. If you’re leading others, it’s all about them. If you can’t find time to connect, you should examine what’s getting in your way.

Type 2: You impact your team by sharing your unique skill set.

A lot of leaders fall in this category. They focus on growing others in very specific areas, usually defined by what they themselves are skilled at. Examples include effective communication, client or project management, sales, meeting or presentation skills and ethics and integrity.

These leaders are known for their own expertise in these areas and they are always watching for ways to influence and impact others in the same areas. When I talk with the colleagues and employees of these leaders, they each describe how the specific skill they gained by working with their leader has impacted their career.

Type 3: You impact the overall company culture.

In this case, the leader demonstrates the power that comes with remembering there is a heartbeat behind every name tag and a person behind every employee ID number. These are the leaders that influence and impact organizational culture. These leaders show kindness and are considered great listeners. They lead with a coaching style of leadership and carve out time with others. These leaders are beloved by their colleagues and employees. Even after they’ve retired or moved on from the position, employees will describe how they carry the behaviors forward. As one employee I encountered put it: “I stop and listen to my people now and avoid jumping to conclusions because my former boss was a great listener and always had time for me.” Another said, “I learned to ask great questions and allow my employees to think through problems and solutions because I worked for someone who allowed me the space to problem-solve and think out loud without judgment.”

Leaders always leave something behind, good or bad. So, if you haven’t spent time thinking about your legacy as a leader, please do. Sit down in a quiet place, consider the type of impact you want to have and write out your goals. In other words, define your target, so you can achieve a positive return on impact.

Source: Forbes