By Gwen Moran
Members of Generation X (typically defined as born between 1965 and 1981) are used to being in the shadow of the massive generations that came before and after them. Baby boomers and millennials tend to get the lion’s share of attention as far as demographic groups go. And, of course, the novelty of emerging generation Z is capturing a few headlines as well.
“It’s kind of been the neglected or overlooked generation in a lot of ways,” says Stephanie Neal, a research scientist in Development Directions International’s (DDI’s) Center for Analytics and Behavioral Research (CABER). But their growing influence and unique attributes are worthy of more attention, she says.
Neal says that gen X leaders now hold more than half (51%) of leadership roles globally. And new DDI research shows a wealth of attributes—including tech-adept, loyal, and committed to development—make them especially valuable to the companies that employ them. Continue reading